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Privacy Policy

Last Updated: April 11, 2025

Thank you for choosing Lums (“we”,“us” or “our”). This Privacy Policy explains how we collect, use, protect, and disclose your personal and non-personal information when you access or use our website at https://lu.ms (the “Website”) and our social media scheduling services (collectively, the “Service”). Lums is a platform designed to help you schedule and manage posts across various social media platforms.

By using the Service, you agree to the terms of this Privacy Policy. If you do not agree with the practices described herein, please do not use the Service.

1. Information we collect

We collect information to provide and improve our Service. The information we collect falls into two categories: personal data and non-personal data.

1.1 Personal Data

We may collect the following personal information from you:

  • Name: To personalize your experience and facilitate communication.
  • Email Address: To manage your account, send confirmations, provide updates, and respond to inquiries.
  • Payment Information: To process payments for subscriptions or other paid services securely.
  • Social Media Authentication Access Keys: To enable cross-posting functionality to your connected social media accounts (e.g., Facebook, YouTube, etc.).
  • User-Generated Content: Information you provide when creating or scheduling posts, such as text, images, or other media, to facilitate posting on your behalf.

1.2 Non-Personal Data

We collect non-personal information automatically through your use of the Service, including:

  • Usage Data: Information such as your IP address, browser type, browser version, device type, operating system, pages visited, time and date of visits, time spent on pages, and other diagnostic data.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track activity, store preferences, and analyze trends to enhance your experience. Cookies may include session cookies (deleted when you close your browser) and persistent cookies (retained until expiration or deletion).

2. Purpose of Data Collection

We collect and use your information for the following purposes:

  • Service Delivery: To manage your account, process orders, schedule and post content to your social media accounts, and provide customer support.
  • Personalization: To customize your experience on the Service based on your preferences.
  • Communication: To send account-related updates, confirmations, and responses to your inquiries.
  • Analytics and Improvement: To analyze usage patterns, monitor performance, and improve the functionality and user experience of the Service.
  • Marketing: To provide news, special offers, or promotions about our Service, unless you opt out of such communications.
  • Security: To detect and prevent fraud, unauthorized access, or other misuse of the Service.
  • Legal Compliance: To comply with applicable laws, regulations, or legal processes.

3. Use of Third-Party APIs

Lums integrates with third-party social media platforms to enable cross-posting functionality. When you connect your social media accounts, we may use APIs provided by these platforms, such as:

  • YouTube API Services: If you connect a YouTube account, your use of the Service is subject to the YouTube Terms of Service and Google’s Privacy Policy Lums adheres to the Google API Services User Data Policy, including Limited Use requirements.
  • Other Social Media Platforms: Similar terms may apply to other platforms (e.g., Facebook) based on their respective terms of service and privacy policies.

You may revoke Lums’ access to your social media accounts at any time through the respective platform’s security settings or by contacting us.

4. Data Sharing

We do not sell or rent your personal data to third parties. We may share your information only in the following circumstances:

  • Service Providers: With trusted third-party providers who assist us in operating the Service, such as payment processors (e.g., Stripe), hosting providers, or analytics services (e.g., Google Analytics). These providers are contractually obligated to protect your data and use it only for the purposes we specify.
  • Social Media Platforms: With platforms you authorize us to post to, as necessary to enable cross-posting functionality.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction. We will notify you before your data is subject to a different privacy policy.
  • Legal Obligations: When required by law, court order, or government authority to disclose information, or to protect our rights, property, or safety, or that of our users.
  • With Your Consent: For any other purpose, with your explicit consent.

5. Security of Your Personal Data

We take the security of your data seriously and implement commercially reasonable measures to protect it, including:

  • Encryption: Social media authentication keys and sensitive data are encrypted using industry-standard protocols during transmission and at rest.
  • Access Controls: Limiting access to your data to authorized personnel only.
  • Regular Monitoring: Monitoring our systems for vulnerabilities and threats.

However, no method of transmission or storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

6. Retention of Your Personal Data

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:

  • Account Data: Retained for the duration of your account’s existence, unless you request deletion.
  • Usage Data: Retained for internal analysis, typically for a shorter period, unless required for security or legal purposes.

If your data is no longer needed, we will delete it or anonymize it by removing identifiable details, except where retention is required for legal, accounting, or compliance purposes.

7. Your Rights and Choices

You have certain rights regarding your personal data, subject to applicable law:

  • Access: Request details of the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your data, which you can initiate by deleting your account in the Service’s settings or by contacting us. We will delete your data within 30 days, except where retention is legally required.
  • Restriction or Objection: Request that we restrict or stop processing your data for certain purposes, such as marketing.
  • Data Portability: Request a copy of your data in a structured, machine-readable format.
  • Opt-Out: Unsubscribe from marketing communications by using the opt-out link in emails or contacting us.
  • Revoke API Access: Disconnect social media accounts through the Service or the respective platform’s settings.

To exercise these rights, contact us at the details provided below. We may require verification of your identity to process your request.

8. Children‘s Privacy

The Service is not intended for children under the age of 13. We do not knowingly collect personal data from children under 13. If we become aware that we have collected such data without parental consent, we will take steps to delete it promptly. If you believe a child under 13 has provided us with data, please contact us.

9. International Data Transfers

Your data may be processed or stored in countries outside your jurisdiction, including where we or our service providers maintain facilities. These countries may have different data protection laws. We ensure that any international transfers comply with applicable laws, such as by using standard contractual clauses or other safeguards to protect your data.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content. You can manage your cookie preferences through your browser settings or our cookie consent tool. Essential cookies are required for the Service to function, while others (e.g., analytics or performance cookies) are optional. For more details, please refer to our Cookie Policy (available on our Website).

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or Service features. We will notify you of significant changes via email or a prominent notice on the Website before the changes take effect. The updated policy will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: ram@mauryaratan.me

We will respond to your inquiries promptly and in accordance with applicable law.

By using Lums, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.